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Atom specialises in helping its clients to communicate with their members and customers, by creating engaging content.We help organisations develop valuable long-term relationships with their members and customers by creating magazines, websites, digital and social media campaigns to a variety of professional audiences.Major clients include the RIBA and CIOB, two of the key brands in the built environment community but we have also created award winning campaigns across sectors including cinema, retailing, healthcare, property, travel and the automotive industry. Clients include M&S, British Airways, the BBC and AvivaOur award-winning creative, sales and production teams collaborate to create communications programmes and work closely with our clients to deliver their ambitions for the brand. To find out more about who we work with, take a look at our client list, or browse our case studies to see how an integrated communications programme could work for you.
Portfolio
RIBA Journal
Construction Manager
CMwebsite
RIBA President's Medal
CIOBJOBS.COM
RIBAJournal.com
E newslettersr
RIBA J TV
NASC
Awards supplements
TWITTER
BCS
TRAVEL2
RICS
insider
OZONE
WURTH
Advertising sales
RIBA Journal
Construction Manager
CMwebsite
RIBA President's Medal
CIOBJOBS.COM
RIBAJournal.com
E newslettersr
RIBA J TV
NASC
Awards supplements
TWITTER
BCS
TRAVEL2
RICS
insider
OZONE
WURTH
Advertising sales
Case studies
RIBA
Royal Institute of British Architects Title: RIBA Journal Target: RIBA architects, UK and globalRIBA Journal is the largest circulation architecture ttite in the UK, dstributed to 28,554 (ABC) architects, specifiers and decision-makers working at senior managerial level, some operating internationally, many acting as commissioning clients and strategic advisors. They are an articulate and opinionated group who wield considerable economic power. In the RIBA's own membership survey, the Journal is cited as the top benefit of belonging to the institute, on a par with having RIBA accreditation itself.No other publication reaches every single RIBA member, everywhere. These are the top specifiers and recruiters in the business and in the years to come their Journal is going to become more authoritative and necessary than ever. In March 2009, Atom unveiled the redesigned RIBA Journal, along with a brand new look to the website www.ribajournal.com.RIBA's testimonial:"Atom Publishing was appointed to rejuvenate the RIBA Journal in September 2008. Since then they have devoted a great deal of time and effort to understand and interpret the needs of the RIBA. The team took a completely fresh look at every creative and commercial element of our existing publication and the subsequent re-launch of the RIBA Journal has proved highly successful and popular with our Members, the Institute and the wider readership.The team are accessible, flexible, efficient and friendly with very high editorial and creative standards. We look forward very much to the continuing success and evolution of the RIBA Journal with Atom Publishing."Director of CommunicationsRoyal Institute of British ArchitectsSummary91% of architects surveyed read half to all of RIBA Journal87% of architects surveyed said they are practising88% of architects surveyed said they specify products84% rate RIBA Journal as good to excellent against its competitors.
CIOB
CIOBConstruction Manager Target: 33,000 UK and Ireland members of the Chartered Institute of Building (CIOB)In 2009, the CIOB chose Atom as its new publishing partner, with a brief to develop the profile of the Institute as a professional body, to develop communications that match its growing global reputation and to maximise the commercial potential of Construction Manager and associated communication channels.Atom proposed and implemented an integrated communications strategy across all channels, including the relaunch of Construction Manager (CM).The redesigned magazine incorporates the CIOB’s member newsletter (Contact) to create a more substantial, perfect-bound publication that delivers greater impact from similar resources.At the same time, Atom revamped and relaunched the CM website at www.construction-manager.co.uk and will be launching a recruitment website in 2010.Developing and delivering a rejuvenated advertising sales strategy has underpinned the relaunch of CM – exploiting our substantial contacts within the property sector and the opportunities for cross-selling presented by the integrated communications channels.Atom has agreed an innovative commercial partnership with the CIOB to underpin the development of a long-term relationship and establish a shared commercial ambition for both parties.
Construction Manager
Integrated campaigns
Integrated campaignsNo communication exists in isolation, particularly if a brand is to maintain its key messages whenever it comes into contact with a member or customer. Atom is responsible for creating and managing multi channel communications that conform to an integrated plan. Our role is to assess the effectiveness of each channel with regard to a target audience, measure and track response, feedback information to our cients, and develop new channels as technology allows. For example, e-newsletters may appear to have been outpaced by social media or the develoment of iPads but they remain an extremely trackable and reliable communications channel: thte open and click through rates are useful for tracking the popularity of content, the type of reader or geographic usage differences. Atom integrates campaigns across magazines, web, e-newsletters, digital publications, social media and soon iPad.
RIBA
CIOB
Integrated campaigns
Contact
Stephen Quirke
Eleanor Young
Sara Loane
Peter Songi
Alysoun Coles
Hugh Pearman
Tom Peardon
Clive Waite
Carlos Kucharek
Eva Rugeley
Denise Chevin
Richard Tomlin
James Magnani
Stephen Quirke
Eleanor Young
Sara Loane
Peter Songi
Alysoun Coles
Hugh Pearman
Tom Peardon
Clive Waite
Carlos Kucharek
Eva Rugeley
Denise Chevin
Richard Tomlin
James Magnani
45 Clerkenwell Green
London EC1R 0EB
T: 020 7490 5595
E: info_atompublishing.co.uk
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content: magazines, web, digital, social media, iPad
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